3 Advanced Twitter Marketing Strategies

Hand holding a smart phone with Twitter open

Twitter is quite an amazing platform considering it’s fluidity and conversational nature.  Due to Twitter’s simplicity, it is possible to grow a large organic following. Through the 3 advanced uses discussed in this post, Twitter can be a powerful marketing tool.

Engage with Twitter Cards

Twitter Cards are an excellent way to embed more information in your tweet, and to get more people paying attention to your content.  They allow your clients to do things like sign up for your email list or download your app without leaving Twitter.

As summarized in this Buffer cheat sheet, there are 9 types of cards that are optimized for what information you would like to share, and how you want to reach your audience:

  1. Summary card
  2. Large photo summary card
  3. Photo card
  4. Gallery card
  5. Player card
  6. Product card
  7. App card
  8. Lead generation card
  9. Website card

To get them set up, you will have to add some code to your website; for how to do that see this Buffer article by Courtney Seiter.  Though, if you have a WordPress site, there are a few plug-ins that will allow you to set up cards directly from your site:  JetPack, JM Twitter Cards, and WordPress SEO by Yoast.

Micro-Target Paid Advertising

Twitter enables a number of ways of micro-targeting paid advertising to ensure that you are reaching those who are most likely to convert.  In this post, Brandon Gains explains several advanced targeting features:

  1. Keyword matching allows you to target users who have tweeted using specified keywords.
  2. Followers allows you to target specific followers or influencers. Gains recommends this tool by BuzzSumo to find the influencers for specific content.
  3. Email lists allow you to target users on Twitter who have previously signed up for your mailing list.
  4. Remarketing on Twitter works similar to what I described in this post about Facebook remarketing.  You can target people who have visited certain pages on your website.
  5. Event targeting allows you to reach people involved in current events.

Twitter Chats for Organic Growth

Twitter chats can be a great way to drive a lot of organic attention to your account.  Chats are not meant to sell something, but are for networking and learning.  They are regularly scheduled moderated meetings where participants discuss specific topics in a Q/A format.  In this article, Sonia Chopra Gregory recommends 9 chats for marketing:

  1. #TwitterSmart
  2. #BufferChat
  3. #SproutChat
  4. #BizHeroes
  5. #CMWorld
  6. #UXchat
  7. #ViralChat
  8. #InfluencerChat
  9. SEMRushChat

When participating in a Twitter chat, questions and and answers are usually formatted in a specific way.  All questions are numbered, and tweets are begun with Q1, Q2, Q3….  Answers are numbered to refer to the corresponding question.  They start with A1, A2, A3….  You must include the chat’s hashtag in your Tweet. This will allow others to find the Tweet.  And if you have the room, Tweet @ the chat’s organizer.

Specific tools exit to be able to more easily follow the Twitter chat with the specific hashtag:  TweetChat, Tweet.io, Twubs, and TweetDeck.  All work to allow you to see tweets with specific hashtags. TweetDeck makes it possible to see several streams at a time.

Summing Up 

Twitter is a great platform to use for marketing, because of it’s simplicity and greatly expanded capabilities. By using Twitter Cards, Micro-Targeting, and Twitter Chats, it is possible to make sure that the right people see your brand and get excited about your product.  Twitter growth and engagement can be very rewarding, especially when the right techniques are applied.

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