You already know a few things about SEO. You’ve built a website to be primed with keywords that are meaningful to what you actually do (as I explained in this post). You’ve also been pushing your content to your social media accounts, and this has resulted in increased traffic to your site (as I explained in this post).
But you are hungry for more, and you are ready to devote a regular practice to increasing your SEO. This is where link building comes in.
Link building is the practice of getting other sites to link to content on your site. This in turn will give your site a higher domain authority (DA), and get it ranked higher on the search engine results page.
The goal of this article is to make link building feasible and functional. As with all things SEO strengthening, link building is a process of slow and steady reaping the rewards.
Link Building Strategies
A regular link building strategy is a lot like professional networking. You find people who have sites that are related to your content, and ask them to link to your site or to a page on your site. The result is often times also mutually beneficial. Below are 3 feasible strategies that illustrate this point.
Strategy 1: Blog About Possible Clients
Jimmy Marlin Epperson has been able to build links for Hingepoint by blogging about their potential clients. The companies that Jimmy blogs about share Hingepoint’s content, because it is about them. But the link is built, because the content is on Hingepoint’s site.
Strategy 2: Offering And Asking For Advice
Duke Vukadinovic, of First Site Guide, has an outreach strategy where he offers free advice to professionals who may be interested in his services. Robert Mening, of Website Setup, has a similar outreach strategy. He finds bloggers who demonstrate authority on the topic of his content, and asks for advice on his content. Both strategies are flattering, and start a networking conversation that increases the likelihood that others will link to their content.
Strategy 3: Asking For Edits
Marina Barayeva of Int Network Plus creates content for her own site, then uses BuzzSumo to search for like minded professionals who have blogged about similar content. If her content compliments the other professional’s content, she asks for her content to be included as a resource. Similar to the above mentioned strategies, this is a flattering strategy. And the end result is mutually beneficial. The process results in link building for Int Network Plus, and also in improved content for the person Marina contacts.
Who To Reach Out To
The most effective link building campaigns focus on getting links from sites with higher DA. For example, if you are a travel photographer, and National Geographic links to your content, this will do more for SEO than if your friend Eric links to you. It’s not always that easy to differentiate between the DA of a site, but this is where Moz’s Open Site Explorer will do the heavy lifting for you – for free.
What To Strive For
Remember that you cannot dump a lot of time into link building, then check the task off as done and never to be revisited. Link building is something that you should devote some time to on a regular basis, because it is a key to getting ranked highly in search results. As with other SEO topics, be sure that you focus on creating great content. Then, regularly devote time to reaching out to other professionals with a high DA to post your content.
For More Guidance…
The purpose of this post is to make link building attainable and to get the process started. If you are chomping at the bit (like I often do), and you want to learn more, check out Paddy Moogan’s beginner’s guide on link building. It is packed full of resources and takes you from the beginning through the advanced of tip and tricks for the link building key to stronger SEO.