Top 13 Resources For Inbound Digital Marketing

Laptop, smart phone, pad of paper, pen, glass of water

Technology applications, extensions, and add ons are a running theme throughout this blog.  There are several that I use regularly. Below is a baker’s dozen list of my favorites.   (If you like this list, and want to see more, sign up here.)   1.  MozBar Extension The Mozbar extension allows to you look at the […]

Continue Reading

Importance of Community Marketing

Community Marketing is So Important for Engagement

The importance of community marketing should be intuitive.  After all, networks of friends and family are what most people plug into when making purchasing decisions. However, digging deeper into this topic, there are several things that are important to consider. Measure Brand Perception While Community Marketing If you are going to get people to organically promote your product, […]

Continue Reading

Differentiating Copy for Social Marketing A/B Testing

How can a social marketing plan mature the variation of copy for different audiences? This is the question that I found myself pondering after I received feedback from my previous two posts on (1) the ideas of A/B testing and (2) content generation for a specific industry.  Both posts were introductions to the idea of a strategic […]

Continue Reading