Importance of Community Marketing

Community Marketing is So Important for Engagement

The importance of community marketing should be intuitive.  After all, networks of friends and family are what most people plug into when making purchasing decisions. However, digging deeper into this topic, there are several things that are important to consider. Measure Brand Perception While Community Marketing If you are going to get people to organically promote your product, […]

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Differentiating Copy for Social Marketing A/B Testing

How can a social marketing plan mature the variation of copy for different audiences? This is the question that I found myself pondering after I received feedback from my previous two posts on (1) the ideas of A/B testing and (2) content generation for a specific industry.  Both posts were introductions to the idea of a strategic […]

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