Search Engine Optimization (SEO) is a marketing trend that many have been talking lately. A colleague recently pointed out to me that
People are less likely to click on the Search Engine Marketing (SEM) ads at the top of the search results, and more likely to click on the organic search results, which are a result of well-done SEO.
There are 2 great resources that have been trending on the topic of SEO. They deal with (1) the psychology of SEO, and (2) the most effective tips for SEO on your website.
Try to think like your customers
Neil Patel‘s article The Psychology of Search Engine Optimization: 10 Things You Need To Know focuses on getting to know your customers. If you can start thinking like them, you will understand how they will search for your product. This helps in two ways: (1) You will start to see trends in customer profiles and you can customize their experience based on their profile. (2) You will understand the search terms that they will use to search for your product.
Patel points out that SEO algorithms now
“Consider the semantic and thematic meaning and intent of the users.”
This builds the case fore long-tail keywords. Instead of searching for photography equipment in Dallas you may ask okay Google for Where can I find photography equipment near me. This means that you need to include these descriptive and conversational long-tail keywords in your website and blog optimization categories.
Site Design and Layout Are Key
This brings us to Irfan Ahmad‘s article and infographic Top 16 Most Effective Search Engine Optimization Tips. Ahmad maintains that site layout and design are extremely important, with
“well-researched and relevant keywords with proper title tags, meta descriptions, and header tags”
Of the 16 detailed points in this infographic, I find that most people who I speak with are unfamiliar with two issues: (1) keyword research, and (2) meta descriptions.
One great idea for keyword research is to focus on one keyword per page. This helps make sure that you focus your content that will be optimized for what your clients are looking for. Another excellent idea is to steal your competitors’ keywords. Your potential clients are searching for your product, but them may find your competitors’ product first. If you can use the keywords that your competitors use, you may be able to win over their clients.
As for your meta descriptions… Do them! But keep them focused on your keywords. An excellent bit of advice is the Yoast plug-in for WordPress sites. Worpress is becoming an ever more popular platform for websites and blogs, and Yoast allows for SEO to be automatically optimized. It’s free, easy to use, and very helpful.
In conclusion, I encourage you to get started with SEO on your website or blog. It is the key to getting the results that you want. The points mentioned in this post are a great place to start. If you want to learn more, dig into the articles that I linked. And please have fun! This is where you have the power to really drive traffic to your site.