Top 13 Resources For Inbound Digital Marketing

Laptop, smart phone, pad of paper, pen, glass of water

Technology applications, extensions, and add ons are a running theme throughout this blog.  There are several that I use regularly. Below is a baker’s dozen list of my favorites.

 

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1.  MozBar Extension

The Mozbar extension allows to you look at the meta descriptions and markups of any webpage.  Do you want to know if you put the correct meta description on your page, or check if you added schema, this trusty tool will help you.  Do you want to know how you should tag your own pages? Spy on your top competitors then apply their meta data to your content.

 

2.  MailChimp

Need to do email marketing on a budget?  For $10 a month MailChimp will give you professional looking email to stay in touch with your clients.  Included in this plan is email automations, segmentation of mailing lists, A/B testing, and Facebook advertising.  MailChimp is a powerful tool for an affordable price.

 

3.  Facebook Pixel Helper

You now know that your website must have a Facebook pixel embedded in the code. But you’re not sure if you installed the pixel correctly.  The Facebook Pixel Helper extension let you know how many pixels are installed an any site.

 

4.  Google Analytics Browser Opt-Out Add On

You manage a website, and need to visit often it to make sure everything is up an running.  But you don’t want your data to skew your Google Analytics (GA) results.  Use Google Analytics Browser Opt-out Add On, and you will know your true site analytics.

 

5.  Moz’s Open Site Explorer

You’ve been working on a link building campaign to increase your domain authority, and want to see how well it’s working.  Moz’s Open Site Explorer tells the domain authority (DA), and the inbound links for a page, sub domain, and root domain.  If you want to continue your link building campaign and what to know what sites to reach out to first, check out their DA with the Open Site Explorer.

 

6. Hubspot Sales Extension

You network with other professionals via email, but they don’t always get back to you when you want them to.  The Hupspot sales extension lets you know when they open your email, and click on any embedded links.  You can also use the extension to find the name and social media accounts behind an email address, and schedule follow ups emails.

 

7.  Canva

You know the importance of visual communication, but you don’t have Illustrator or Photoshop. Or maybe you don’t know how to use them, because… you are not a graphic designer.  Canva gives hundreds of templates to create your own visuals for low budget or free.  This is a great addition to spice up the content of your email marketing or your blog.

 

8.  Animoto

You’ve realized that your content gets a lot more engagement and click throughs with video than it does with images or text alone.  But you don’t know how to make better videos.  This is where Animoto comes in.  For as little as $8 a month you can access a myriad of attractive video templates.  Make the video in Animoto, and download the high resolution file.  If you don’t like the music or the Animoto logo at the end, and have a video editing software on your computer (I use iMovie), you can make those adjustments and still use the beautiful Animoto template.

 

9. Buffer

You know that a large component of effective inbound marketing is putting quality content in front of your potential clients, and social media is a great distribution tool.  But you don’t always remember to post.  Buffer is a great way to manage and automate posting for all of your favorite social media platforms.  You have an “older” post that did really well?  Recycle it!  Buffer makes this easy to do.

 

10.  Builtwith Technology Profiler Extension

You like a particular website, and want to emulate it.  But you can’t figure how to set things up.  View the inner workings of the site with the Builtwith Technology Profiler extension.  With a single click, you’ll be able to see the web sever, hosting provider, email providers, analytics tools, advertising tools, and more.  It’s a great way to make sure you stack up against your competition.

 

11.  Google Analytics Campaign Tagging Tool

You do a combination of email and social media marketing all to drive traffic back to your website. You use UTM parameters so you know what campaigns drive the most traffic.  But it can be so arduous and time consuming to keep track of all of those links.  So enters the  Google Analytics Campaign Tagging Tool, which allows you to manage all of your GA tagging in one spreadsheet.

12. Social Mention

You know that people are talking about your brand on social media, but you can’t figure out how to listen to them.  And here enters Social Mention!  Search your brand name across blogs, microblogs, bookmarks, images, or videos.  You’ll get the link and the meta title of each piece of content.  This way you can see what people are saying about you.  There is also a quantified sentiment analysis that gives you a quick view of positive, negative, and neutral feelings.

 

13. Alltop

You have a proactive content marketing strategy, and blog about trending topics in your larger industry.  But you don’t always know what is trending.  This is why you need Alltop!  In this search engine you can search the most currently trending topics.  This is also a great way to figure out what might be a good title for your blog article or for your email subject line.

 

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